Elevating a Local Furniture Designer's Brand with seamless E-commerce and Portfolio through User-Centric studies.
JesserCracknell
The Challenge
The challenge at hand revolves around the creation of a dynamic website for a furniture designer keeping his minimal design style.
Our mission is to bridge the gap between art and functionality, offering a user-friendly interface where clients can explore, purchase, and personalize their furniture selections, all within the immersive digital realm we are set to craft.
Field covered
Tools Used
Figma
UX
UI
For this project our client is Jesse, a young designer and maker based in Manchester. Jesse produce hardwood fine furniture and bespoke woodwork.
His customers are normally local private people living in Manchester and surroundings, and we can identify them in young professional that love quality and designed handcrafted product or older people with a discrete income that also want to make of their home a stylish place.
Introduction
Business and Client
Research
Stakeholder Interview
Talking to Jesse we understood and clarify what will be the challenge for this project. At the moment for most of his jobs he works alone and get most of the client trough word of mouth or Instagram.
Jesse also got a portfolio web-page where he shows his works and project.
Our Client is considering to create a e-commerce website where he can sell not only bespoke furniture, but also pre-made pieces, this will give him the opportunity to get more order and also produce more furniture.
Design a website that will include an E-commerce space;
Include the possibility for the user to personalize piece of furniture through the website or with a easy connection with the designer;
Group the designer’s works in a more interactive and immersive portfolio page.
The Challenge
Reproduce the designer’s style in the website maintaining his simplicity;
Design a page where the user can get information about materials and work process;
Include a easy way to contact the designer to commission a bespoke piece of furniture.
Requirement
Research
Competitive Analysis
Feature Analysis
Brand Analysis
Market placement Analysis
SWOT Analysis
Research
User Interview/Affinity Dyagram
The User interviews gave us many and important insight regarding the topic. We were able to organize this and select the most important through a dot-voting system.
Define
Problem Statement
Define
User Persona
Define
User Journey
Define
Moscow/MVP
Define
Sitemap
Define
User Flow
Ideation
Concept Sketches/Low-Fi Prototype/Testing
TEST INSIGHTS
Ideation
Wireframe/Mid-fidelity
Research
Visual Competitive Analysis
Ideate
Moodboard/Style-Tile
Ideate
High-Fi Prototype
Desirability/Usability Testing
Desirability/Usability Testing
The Prototype was subjected to more testing with stakeholder and users to make sure the design was appealing and respect the prior requirement. We received positive feedback but we will keep working on this project to optimize the design and the usability.
Conclusion
What’s Next
From the responses that we got in the final testing and Jesse’s feedback we understood that there is still something that can be improved, so here are the future steps we will be doing for this project.
Make the site responsive for
mobile and tablet
Upgrade the style and dimension of the customization page to make it easier to use
Upgrade the product page with some 3D images and video of the product where is possible
Feature the possibility to use Augmented Reality to visualize a product in the ambient before buy it.
I would like to thank my colleague Murillo with who I spent the 4 weeks working at this project.